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The successful future of online advertising depends on the trust of consumers, which in turn depends on transparency. Yesterday Microsoft along with other industry players signed the IAB Europe led Online Behavioural Advertising Framework (OBA), a piece of self-regulation that will help users understand and control behavioural advertising that they receive.
On 13th April, Microsoft is hosting a roundtable event to discuss recent developments in spectrum policy and their impact on the ICT industry.
Last week, Commissioner Reding re-stated her desire to reform and modernize the EU’s Data Protection Framework Directive (95/46/EC).