Operating in the cloud boosts SME competitiveness in Spain
In this case study, you can read about cloud provides a simplified communications solution for a Spanish company who went virtual, helping them boost competitiveness and reduce costs.
In 2007, the Spanish consulting firm Competitiveness went virtual, closing its offices and decommissioning its infrastructure. Since then, it has been running its global business using Google Apps, WebEx, and a dozen other Web-based tools.
While Competitiveness was comfortable with the idea of working online, the multiplicity of passwords and user interfaces, poor integration, and inconsistent levels of functionality were subtly undermining its ability to conduct business effectively. Competitiveness turned to the Centro de Innovación en Productividad for help, and CIP introduced it to the Business Productivity Online Suite from Microsoft Online Services. Competitiveness can now access the majority of services it needs from one provider, with a single sign-on, and better integration between online and offline applications, ensure that its employees can work more effectively than ever.
We also used to use Google Talk to do meetings, but we could not use it to have meetings with multiple people, so the Business Productivity Online Suite will really help us with group interactions.
Emiliano Duch CEO Competitiveness
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Small & Medium Enterprises are the backbone of Europe’s economy. We work hard with governments and industry to ensure that SMEs get the most out of technology. Thanks to cloud computing that has pervasive benefits throughout the economy, SMEs can now exploit economies of scale, to rapidly expand their business and offer innovative solutions with less risk. This space on our website is dedicated to innovative European SMEs and the added-value of cloud computing to their businesses.