22 December 2009
Join our partner – EEA – and help build a community showing how we can IMPACT and CONTRIBUTE to addressing Climate Change!!

Launched by the
European Environment Agency (EEA), Bend The Trend is a multi-platform solution to showcase positive impacts we can all make to reduce global carbon emissions. ‘Bend the Trend’ is a web application where citizens worldwide can pledge to make lifestyle changes. By committing to simple everyday actions that reduce their impact, such as eating less meat or taking the bus instead of a car, we can have a positive impact on the reduction of global carbon emissions. The application provides a platform for individual nations to view and compare the contributions of their citizens and to compare them to the contributions of other nations.
‘Bend the Trend’ integrates with Facebook and Twitter to support the viral spread of pledging and to build a community of people who are committed to change. The application uses the very popular Eye On Earth platform, showcasing the unlimited potential of the Microsoft Cloud Services technologies.
Join me and
make a Pledge today! Let’s do our part for the greater global good