Atomblock’s solution is designed to take away all the hard work involved in publishing and selling content - such as video games – online. With Atomblock, companies can become e-retailers in less than a week, complete with links to social media. It is ideal for retailers who want to create online stores, but do not want invest in the time, cost and expertise themselves. By the end of 2011, over 1400 video games were available on the Atomblock platform, with software and ebook distribution planned for the future.
Atomblock addresses the dilemma facing many content providers: they want to make their content available to purchase or rent online, but building front and back-end systems – such as DRM, storage, payment and reporting – requires considerable effort. To use Atomblock, e-retailers pay a small fee and then an additional fee is negotiated based on sales volume or revenue share. Atomblock is also available as a pure white-label service.
Atomblock’s chosen cloud platform is Microsoft Azure. Atomblock co-founder and CTO Hendrik van Iterson explains, “With cloud, you can scale your solution far more quickly and easily than having to build traditional server-based systems. So, if you want to add in new features or roll out to new countries, it is relatively simple and fast, as well as cost-effective. Cloud means that startups can target traditional markets with ground-breaking ideas.” Atomblock is also part of the Bizspark program, a global initiative from Microsoft that provides free technology, support and visbility for ICT startups.
Atomblock was formed in 2009 by co-founders Eldan Santcroos (CEO) and Hendrik van Iterson (CEO). Eldan owns Micromedia, a major distribution company in the Netherlands, while Hendrik is an entrepreneur and technologist with many years of experience. Atomblock is a wholly owned subsidiary of Micromedia and launched its service in early 2010. Early partners included MSN in Belgium and Sanoma, the largest publisher in the Netherlands and also a big player in the Nordic region. Atomblock has also launched a mobile version of its platform and is currently expanding worldwide, for instance, in Brazil, Scandinavia and Turkey.