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Video interview: Get the money flowing to the new ideas in Europe


By: Lisa Boch-Andersen , Senior Director for Communications Europe

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It’s a humbling experience talking with CEOs of European start-ups, particularly in the ICT sector.

Not only are they pushing forward with revolutionary business innovations, but they are doing it within a strict legislative environment in Europe. Access to vital venture capital is limited and small businesses can get tied up in complicated administration.  So that’s why Microsoft works extensively with start-ups in Europe to help them grow. We want to help these young companies to succeed, as their new business ideas can open up new market opportunities for us too, either by reselling Microsoft software or by developing new products and services using Microsoft platforms. We deploy teams of business experts around the globe to find and support local ICT start-ups, from offering business coaching through to introducing them to potential investors and public funding.

Through Microsoft’s business development programmes such as BizSpark & EUGA, we have the great opportunity to meet some of the most dynamic CEOs developing new business innovations in Europe.

So with camera at hand, we asked them:  What can Governments do for You?… Take a look at their responses.


To find out more about these programmes check out the following videos by my colleague Cliff Reeves who explains BizSpark: Microsoft on Entrepreneurship and Startups, and EU Grants: How do you connect entrepreneurs to the right grants in Europe?



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Comments (2)
Jana
# Jana
Tuesday, January 25, 2011 7:52 AM
Don't you think it is a bit ironic when a venture capitalist as Microsoft does not put its own money into these start-ups. I mean why should our governments support companies which strenghten the Microsoft sales platform or reduce their taxes? That doesn't make any sense.
Lisa Boch-Andersen
Monday, January 31, 2011 10:50 AM
Dear Jana thank you for your comment. You are right, Microsoft doesn't make direct investment in new business ideas because it's not a venture capitalist. However we do still invest substantially in European start-ups. We do this in several ways: we encourage students to innovate and reward the best, see DreamSpark [https://www.dreamspark.com/default.aspx] for more details. We deploy teams of experts in local markets to find innovative ICT start-ups and coach them through their first few years of business which really helps their chances of success. You can find out more about this program at BizSpark [http://www.microsoft.com/bizspark/]. The BizSpark team also create networking opportunities for start-ups to meet venture capitalists and Microsoft offers free software to entrepreneurs to allow them to innovate without having to invest in the latest software. Finally we have a program called European Grants Advisor [www.microsoft.eu/euga], where we employ local experts to help entrepreneurs access their country's government funding which can be complicated and time consuming process to go through alone. Of course Microsoft is first and foremost a business but we cannot survive if the local market isn't thriving, so it's part of our business to help others grow. In fact we recently calculated that for every one euro Microsoft makes, our partners make 9 euros. By partners I am referring to start-ups, independent software sellers, developers etc.

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