We increasingly have the option to be online all the time, from almost all locations using a variety of highly personalized devices such as smartphones, tablets, netbooks, e-readers, or hand-held gaming devices and taking advantage of new user interfaces. The growing use of social media and networks has also contributed to this technological shift.

What we define as “ubiquitous connectivity” refers to the increasingly present but simultaneously user friendly presence of technology in the working environment. It allows technology to recede into the background of our everyday lives, forcing computing to adjust to the human world rather than vice versa. It will offer exciting opportunities to transform the future, such as the “Internet of Things”. Not only will these trends influence people’s lives from a consumer point of view but it will also redefine the way businesses are run. The economic potential is significant: accurate information about the status, location and identity of things allows for smarter decision-making and appropriate action-taking.

This event aims to give the audience a new perspective on ubiquitous computing.


Speakers include:

• Dan Reed, Corporate Vice President – Technology Policy Group, Microsoft
• Stephen Collins, Head of EU Policy, Microsoft

When: Wednesday, 20.03.12 @ 8h – 10h
Where: Radisson Blu Hotel – Schuman Rooms - Rue d’Idalie 35, 1050 Brussels.
What: Interactive presentations, Q&A, and light lunch will be served.
Who: This event is primarily for EU policy colleagues and anyone interested in technology.
 

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