Bend the Trend: my two-minute pitch
12 February 2010
Think industry is the biggest emitter of C02?

Think again! Combined, it's individuals like you and I. To urge people to do their bit, the European Environment Agency (EEA) have launched Bend the Trend with a little help from us. The site allows anyone to make a pledge to reduce their carbon footprint, with total progress tracked and displayed onsite.
Here I am describing it in a little more detail.