Think industry is the biggest emitter of C02?
Bend the Trend: my two-minute pitch
Think again! Combined, it's individuals like you and I. To urge people to do their bit, the European Environment Agency (EEA) have launched Bend the Trend with a little help from us. The site allows anyone to make a pledge to reduce their carbon footprint, with total progress tracked and displayed onsite.
Here I am describing it in a little more detail.